Forecast paid UA profitably without spreadsheets. Enter budget, CPI, organic uplift, and subscription details (price, trial, conversions, retention, fees). Get cohort-based LTV, ROAS, CAC, payback, and revenue you can share.
Why I built it:
Most UA forecasts are fragile spreadsheets with no cohorts, no fees, and fuzzy funnels. I wanted a fast, honest calculator that matches how growth really works.
What it does
- Cohort-based projections: LTV, ROAS, CAC, payback
- Full funnel: install→trial→paid + direct subs
- Retention editor (Month 0 = first charge), annual renewals
- Fees, organic uplift, multiple products
- Instant scenario tweaks with shareable links
How it works
Everything runs locally in your browser – no logins, no backend, no paywalls.
Roadmap (tell me what you need most): channel/geo splits, CPI-vs-spend curves, SKAN/MMP lag presets, sensitivity bands, CSV import/export.
Would love feedback from UA/growth folks: what would make this your daily driver?
Replies
Liro
Liro
“Fuck Growth” — bold, needed, and timely.
Subscribed just for the mindset shift 👏