Flowdy V2 turns Shopify products into shoppable blog posts
Small update for the people who’ve been following Flowdy 👋
A while back, I posted here looking for people to help shape Flowdy — and some of you actually did. This is where that feedback led.
The honest problem with V1 was simple: it only helped merchants who already had content. Flowdy could turn blog posts and product descriptions into shoppable text, but if a store wasn’t writing blog articles in the first place, there wasn’t much to work with. And for a lot of stores, that’s just the reality.
So V2 starts one step earlier.
Now you can pick a Shopify collection, answer a few quick questions about who you’re writing for, and Flowdy creates a blog article using your real product data — prices, variants, tags, and the actual products in your store. When you save it, Flowdy automatically pulls keywords from the article and makes the content shoppable from day one.
Basically, “I installed a blog generator” quietly turns into “wait, my content is helping customers discover products.”
It’s live and still early — would love for you to try it and tell me what feels off 🙌
Replies
@kosuke_gofw Rest of all things are okay, but I'm curious how Flowdy balances SEO optimization with maintaining authentic brand voice, especially when content is generated directly from product data ?
Flowdy
@new_user___18620261dac981381f64698
That was one of my biggest concerns too.
Flowdy uses real product data, but asks the merchant about audience and tone before writing. So the content stays grounded in the products, while the voice still comes from the merchant.
For SEO, I’m focusing on structure and useful product context, not keyword stuffing. The goal is an editable first draft, not a generic SEO article.
I've seen plenty of Shopify stores that want to do content marketing but never know where to begin. This feels like a much more approachable starting point. Using existing product data instead of a blank editor is a smart shift.
Flowdy
@edith__christian
Thank you! That’s exactly the problem I wanted to solve.
Even when merchants understand that content marketing matters, a blank editor can be surprisingly hard to start with. Sometimes the hardest part is simply writing the first sentence.
With V2, I wanted Flowdy to start from something merchants already have — their product data — and use a simple chat-style flow so they don’t have to start from zero.
It’s still early, and there’s definitely room to improve, but I hope it can become a good starting point for merchants who want to begin content marketing.
Nice improvement over V1. starting from a Shopify collection instead of expecting existing blog content makes much more sense. I'd be curious to see how well the generated articles rank over time.
Flowdy
@manjesh_yadav1
Yeah, I agree. That’s probably the most important part to prove over time.
If the content doesn’t connect to SEO performance, it won’t be very valuable for merchants. So I want to keep watching how the generated articles perform, improve the structure, and learn from real results.
It will take time, but that’s definitely one of the key things I want to validate.
I like that the workflow now starts with something every store already has its products. That feels much more natural than asking merchant to create content from scratch. Less efforts upfront usually means more people will actually use the feature.
Flowdy
@aduma__emmanuel
Thank you!
Every store already has product data, so starting from that felt much more natural than asking merchants to create content from scratch. It also removes a lot of the “what should I write first?” friction.
And I agree — if the first step feels too heavy, people usually won’t keep using the feature.
I hope this makes Flowdy more practical for real store owners.
This solves a problem i didnt even realize existed. a lot of small store owners never get around to blogging, so creating content from their products feels like a practical approach. hope you keep improving the quality of the writing too.
Flowdy
@twagiramungu_yves
Thank you! I think that’s exactly the situation for a lot of small store owners.
Many merchants want to create content, but it often gets pushed aside because they have so many other things to do.
The writing quality still needs to improve, and I don’t think it’s perfect yet. But I want to keep polishing it so it becomes a useful starting point for their content.
This is one of those updates that feels simple on the surface but actually removes a lot of manual work. hope you share some real merchant results after people have been using it for a few weeks.
Flowdy
@maya_boothman
Thank you! That’s exactly what I’m hoping for.
If Flowdy can become one useful step — or even a few useful steps — for merchants, I’d be really happy.
And yes, once more merchants have used it for a few weeks, I’d like to share what I learn and the actual results here.
Congrats on shipping V2! Its refreshing to see you explain what didnt work in the first version instead of pretending it was perfect. That kind of transparency makes me more interested in trying the app.
Flowdy
@jordan_bulk
Thank you! I really appreciate that.
I didn’t want to pretend V1 was perfect. It worked for merchants who already had content, but that was a pretty big assumption.
V2 is my attempt to remove that assumption and make Flowdy useful earlier in the workflow.
Still a lot to improve, but I’d rather be honest and keep building from there.
I have tried a few AI blog tools before, and they often produce generic articles. if Flowdy can create content that genuinely reflects the products and brand, that's a pretty strong advantage.
Flowdy
@maryam_nafees1
Yeah, that’s exactly why I wanted to try a chat-style flow in V2.
A keyword-only approach can easily make the content feel flat, and creating a prompt from scratch every time is also a lot of work for merchants.
Still early, but I think this can help the content feel less generic and closer to the actual store.
I like the direction, but I would love more control over the generated content. things like brand voice, article length, and keyword focus could make it even more useful for stores that care about SEO.
Flowdy
@ibrahim_adamu2
That makes sense, and I think you’re right.
Right now, things like article length and keyword focus are mostly handled through the chat flow, but your comment made me realize that more direct controls would be useful.
Brand voice, article length, and keyword focus are things I should think about more clearly. Thanks for pointing this out!
smart pivot. building for how merchants actually work instead of how we wish they worked is usually the right move. Looking forward to seeing where this goes.
Flowdy
@rehan_aslam6
Thank you! That’s exactly the idea.
If a tool doesn’t fit closely into how merchants actually work, it’s hard to keep using it — or they simply don’t have time for it.
That’s why I wanted Flowdy V2 to start one step earlier and make content creation feel more practical. I’ll keep polishing it from here!