Apollo, ZoomInfo and Cognism are built for the US. Firmbase is built for the UK: every Companies House record, enriched with financials, tech stack, custom criteria and LinkedIn contacts. Describe your ICP in plain English ("UK Shopify agencies, 10-50 staff, growing headcount") and Firmbase returns a ranked list of companies and the right people to contact, in minutes. Built by two founders. £99/month. No seats, no annual contracts, no sales call required.