There are a lot of questions about AI search right now and not a lot of good answers. So when we see a question we think matters, we study it.

We've looked at things like how often AI recommendations change, how often brands actually show up in unbranded answers, where the citations are coming from, and how different the answers are across ChatGPT, Gemini, Claude and Perplexity.

One of the coolest things we built into Findabl is Buyer Journey Visibility.

Because being visible in AI isn t just about showing up in an answer.

It s about showing up at the right place, at the right time, and in the right channel.

Findabl maps the questions buyers are asking across the journey and shows you where your brand appears, where your competitors appear, and where you re completely missing.

Findabl is built around a simple idea: AI visibility should be accessible to everyone, not just big brands with large SEO teams, agencies, and enterprise budgets.

We analyze 4 AI engines, fan-out questions, and visibility across the buyer journey to show where your brand is being recommended, where it s missing, and where the biggest opportunities are.

And we don t just give you another score.

Here s a quick explainer on why we created Findabl and the problem we re trying to solve.

As AI becomes a bigger part of how people discover brands, products, and services, we don t want AI visibility to become another advantage reserved for large companies, technical experts, or those with the biggest budgets.

Practical question, not a tooling pitch.

When you want to know whether ChatGPT or Perplexity mentions your product to a buyer, what do you actually do? Type the question in yourself and eyeball it? Run something on a schedule? Not look at all yet?

I'm Thorsten, co-founder of Findabl. We launch here on Aug 14. Before that I wanted to share what we found, because it changed what we built.

We wrote 26 buyer questions ahead of time and locked the list, so we couldn't quietly tidy it up later. None of them mention a brand by name. That matters. Ask an engine "is Salesforce any good" and you're measuring politeness. Ask "what's the best CRM" and you're measuring the shortlist. Four engines, three setups, 2,580 runs.