Which email flow do you know you should be sending, and aren't?
by•
Genuine question. I keep meeting operators with a warm list, a good offer, and no abandoned-cart flow. Or a welcome series that's one email long and just stops.
If that's you — which one is it, and what's actually stopping you? The time, the build, or not knowing what email 3 is supposed to say?
Asking because I've been building for exactly this.
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Replies
@marcusaureliusdigital Have you noticed founders delaying this until traffic grows?
EmailTemple
@juhan_polinert I have found they delay flows entirely and focus mainly on single-email campaigns. Most of the time, non-segmented ones.
In my experience, it's mostly due to poor segmentation and/or subscriber tagging
the one I keep putting off is the win-back flow for accounts that went quiet. we have decent onboarding and a normal weekly digest, but nothing that actually targets someone who logged in a bunch in month one and then just stopped. it's not really a time or build problem for us, it's that email 1 of a win-back sequence forces you to admit something didn't land for that person, and it's tempting to just not look at that number. easier to write the tenth "here's a new feature" email to active users than the one email asking a quiet account what went wrong
EmailTemple
@galdayan That's a good one. What tools are you using to track this?
@marcusaureliusdigital Which flow gives you the best return once it's finally live?
EmailTemple
@sebastian_patterson Depends on the industry. But in most cases, it's the ones attached to some sort of commercial/transactional intent.
@marcusaureliusdigital Is timing usually a bigger issue than content?
EmailTemple
@sophie_banks Timing is everything. Good content is the cherry on top.
@marcusaureliusdigital How do you avoid sounding repetitive across a sequence?
@marcusaureliusdigital Does every product really need a win back campaign?
@marcusaureliusdigital Do small teams struggle with this more than larger ones?
EmailTemple
@ruby_diaz1 I mostly work with SMBs.
The one I never build is the follow up after a client goes quiet for two weeks. I know exactly which clients need it, I just never get to writing it, because the moment I have time to sit down and write a good one, something more urgent shows up instead. It is never a strategy problem for me, it is a which fire is bigger right now problem.