We're live. Here's what you're telling us, what's next, and what we need from you

First, thank you. Thank you. Thank you! The response today has been more than we expected, and your comments have been sharper and more useful than any survey we could have run.

Here is what we are hearing so far, what we are building next, and where we would love your help.

What is landing

The feature you keep calling out is Trust This Price. Dozens of you shared the same story in different words. You caught a "sale" that was just the normal price dressed up, sometimes sitting at that level for three months straight. That is the exact moment we built Dupely for, and watching it happen in the wild today made our week.

What you are asking most

By a wide margin, the top question is how DupeScore actually decides two listings are the same product and not just similar, especially when a seller changes the bundle size, repackages, or renames the item to dodge comparison.

Short version: we do not score on the title. We compare the underlying signals, images, descriptions, and specs together, and we factor pack size and quantity directly. So a rename alone will not fool the score, and two listings with different quantities will not get called a true match even if everything else lines up. The fake-sale flag works the same way, baselining against 90 days of real price history instead of whatever label the listing is wearing today.

A few of you also asked how seller credibility gets verified. A brand-new or overnight shop usually has not built enough signal yet, ratings, return volume, tenure, so that thin history becomes a flag in itself. We are refining this as more sellers move through the system.

The critique worth repeating

One of you asked the question we ask ourselves. Isn't a trust badge just the next thing to get gamed? Fair. We are not pretending we end the arms race. What we can do is raise the cost of cheating high enough that it stops being worth it for most bad actors, and keep moving faster than they do. If you have ideas on how to make that harder to game, that door is wide open.

What is next

Much of this is getting shaped today in real time:

• Review authenticity scoring, so you can see which reviews are actually real.

• A weekly digest of the fake discounts we caught, including ones you report.

• Landed cost, so shipping is baked into whether the "cheaper" option is actually cheaper.

• Wider coverage where this hurts most: TikTok Shop, Walmart, Wayfair, Home Depot, and more, with AliExpress on our radar.

• And if you are a seller getting knocked off by white-label copies, we want to hear from you too. We would rather verify you than lump you in with the noise.

What we need from you

Try it on the stuff you were about to buy. Then tell us:

• Where did DupeScore nail it, and where did it get a match wrong?

• Which marketplace causes you the most pain right now?

• What is the one feature that would make you keep it installed?

Tag me with your best dupes and your worst fake "sales." We are reading every comment and building from them. Help us shape where this goes.

Thank you for showing up today. The team has been working hard at this for almost a year now from ideation - your support validates what we have believe in from the start. The consumer is sick of being duped

This is the start.