How many tools does your GTM team actually use in a typical week?
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Genuine curiosity because the number varies wildly depending on who you ask.
In conversations with growth teams over the past year, I keep hearing the same range: between 6 and 14 tools in a typical active week. CRM, analytics platform, email tool, content tool, ad platform, spreadsheet, calendar, Slack, sometimes a project management layer on top.
The interesting part is not the count. It is that most teams have never added it up.
Quick poll on where your team lands:
- 1 to 5 tools
- 6 to 10 tools
- 11 to 15 tools
- 15 or more
And the follow-up: how many of those tools actually share data with each other natively, vs requiring you to copy-paste or re-enter information manually?
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