If you sell in India, do you check what AI recommends in Hinglish as well as English?
We collected 480 responses from ChatGPT, Gemini and Perplexity using 10 paired buying questions in skincare and fashion, with eight runs per language. We compared the language difference with each engine's normal rerun variation. In this sample, the language gap exceeded that variation on all three engines.
One finding: Gemini cited a source in 72 of 80 English answers and 33 of 80 Hinglish answers. That is 90% versus 41.3%. A citation rate is different from a brand recommendation rate.
