Mohd Zia Wasi Khan

Mohd Zia Wasi Khan

Co-founder & CEO at Depra AI

About

I'm Zia, co-founder and CEO of Depra AI. I work on AI implementation and product design. Depra helps brands and agencies see how AI answers describe their business, which competitors appear and which sources shape the answer. We track buyer questions in English and romanised Hinglish across ChatGPT, Gemini, Perplexity and Google AI Overviews. Before Depra, I ran a D2C skincare brand. Seeing competitors in AI recommendations made me want a clearer way to track those answers and decide what to improve. We build for teams serving India and publish our research with methods, data and limitations. If you try Depra, tell me which buyer question you would track and where the workflow falls short.

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Same buyer question, different language. Does AI recommend the same brands?

I'm Zia, co-founder of Depra AI.

If you sell in India, do you check what AI recommends in Hinglish as well as English?

We collected 480 responses from ChatGPT, Gemini and Perplexity using 10 paired buying questions in skincare and fashion, with eight runs per language. We compared the language difference with each engine's normal rerun variation. In this sample, the language gap exceeded that variation on all three engines.

One finding: Gemini cited a source in 72 of 80 English answers and 33 of 80 Hinglish answers. That is 90% versus 41.3%. A citation rate is different from a brand recommendation rate.

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