Creative Confidence - Creativity and innovation, not just for the "creative types"

David Kelley, IDEO founder and Stanford d.school creator, and his brother Tom Kelley, IDEO partner, write about unlocking the creative potential within all of us. Whether you think of yourself as “the creative type” or not, creative confidence is like a muscle - it can be strengthened and nurtured through effort and experience. David and Tom have a knack for inspiring people and teaching them to be design and innovation leaders. Their writing is infectious and makes you want to go solve some problem ASAP.

Such a great book! Top three things I got out of the book: 1. Empathy with the end user is key. 2. Draw on the whole brain of the company. Not all the great ideas are found only at the top. 3. Get all the ideas out and don't edit until they are all out.