Crafted - Where restaurants meet creators who actually deliver.

Crafted connects food/lifestyle creators with restaurants for paid content collabs — no follower minimum. Creators browse open campaigns, apply, visit, create content, get paid. Live now in Bangalore with real restaurants (Arabian Palace, Alladin Broasted Chicken, Cheers Bar), expanding to more cities next. Built because every other collab platform filters out creators for not having a big enough following — we don't.

Hey everyone 👋 Founder here. I built Crafted after watching how broken the restaurant-creator collab process actually is on the ground in Bangalore. Restaurants were DMing random Instagram accounts hoping something would stick, with no structure, no clear deliverables, and no way to know if it'd actually work. Meanwhile, creators with genuinely good content kept getting auto-rejected by every platform out there for not hitting some follower number — usually 50K+. So Crafted skips the follower gate entirely. Restaurants post a campaign, creators apply, visit, shoot content, get paid. That's it. We're live with three real restaurants in Bangalore right now and treating this as a proving ground before expanding to other cities. A few things I'm still actively working through and would genuinely love feedback on: How to build trust with restaurants who've never worked with a platform like this before What the "right" payment structure looks like for smaller creators vs. bigger ones Whether creators care more about cash or things like free meals/exposure to other restaurants Happy to answer anything — what worked, what didn't, why we made specific calls. Thanks for checking it out 🙏

Crafted - Where restaurants meet creators who actually deliver.

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