Why are fashion brands still running on Registers,WhatsApp and Excel in 2026?

Running a fashion business taught me something surprising: The hardest part isn’t getting orders. It’s managing everything that happens after the order comes in.

• Production tracking.

• Inventory movement.

• Tailor coordination.

• Raw material usage.

• Team accountability.

And honestly, most growing fashion brands are still managing this through spreadsheets, WhatsApp messages, and fragmented tools. I spent years trying different systems. Some had decent infrastructure, Some had decent logic.

Very few understood how fashion businesses actually operate day to day. That gap is what pushed me toward building Coutelio.

Still early.Still learning.
But I genuinely think fashion operations is one of the most overlooked infrastructure problems in tech right now.

Curious:
What other industries do you think are massively underserved by software?