What was the hardest part of getting your first SaaS coustomer

Getting the first customers is a different game

You have no big case studies

Not many people know your product

And you’re still figuring out what message actually works

I’ve seen founders try cold emails communities referrals and content

But the hard part is often not finding people

It’s getting the right people to trust a product that is still new

For founders who have been through this what was the hardest part for you when getting your first few customers?