How do you turn launch day attention into real users

A launch can bring a lot of people to your product

But getting people to visit is one thing and getting them to actually use the product is another

I’ve been thinking about what happens after launch day

Do you focus on onboarding

Talk to the people who signed up

Improve the product based on their first few sessions

Or just keep pushing distribution

For founders who have launched before what did you focus on after launch that helped turn early visitors into real users?