How do you find your first customers when nobody knows you?

Having a good product is one thing but getting people to trust it is another

When nobody knows your brand it can be difficult to convince someone to try what you’ve built

You don’t have many reviews, case studies, or success stories to show yet

So you have to find other ways to earn that first bit of trust

For SaaS founders and makers, what helped you get your first customers when your brand was still unknown?