CIx by Signal Labs - Your AI copilot for competitive intelligence

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Meet CIx - AI copilot for competitive intelligence. It automatically tracks competitor moves, summarizes updates, and builds actionable insights and battlecards your Sales, Marketing & Product teams will actually use. No more tabs, screenshots, or manually rewriting docs. Just real-time competitive intelligence, delivered instantly.

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Hey everyone — Emre here 👋 I built CIx because I kept seeing the same problem across every company I worked with: competitive intelligence is incredibly important, but painfully manual. Teams spend hours tracking competitor updates across websites, blogs, PR, social, review sites, analyst reports… and then even more hours turning that into actionable insights, battlecards, slides, and internal updates. By the time anything is shared, it’s already outdated. I wanted to fix this. CIx automates the entire workflow: - Tracks your competitors in real time - Extracts only the meaningful changes - Summarizes what matters - Generates and updates role-specific battlecards automatically No more spreadsheets, screenshots, or doc clean-up — just real-time intelligence your Sales, Marketing, and Product teams can use immediately. This is our early launch, and I’d love your feedback on what feels useful, what’s missing, and what would make CIx a must-have for your team. We’re iterating fast and your input here means a lot. Thanks so much for checking us out and supporting early builders 💛 Happy to answer anything! — Emre
Akif Yaldır

Loving the idea behind CIx. How customizable are the battlecards, and I see the value for sales, but what’s the value for Product teams?

Thanks@akifyaldir CIx generates different types of battlecards depending on what each team needs - they’re not one-size-fits-all. Today we support four battlecard types:

• GTM/Sales Enablement: Sales talk tracks, rebuttals, value props, pricing signals
• Marketing/Growth Enablement: Positioning, messaging, competitive angles, growth strategy
• Product Enablement: Feature comparison, UX analysis, roadmap signals, development insights
• Leadership Enablement: Executive-level trends, market shifts, strategic insights

For Product teams specifically, I’ve seen PMs use CIx to compare their own solutions against competitors, uncover feature gaps, and get feature or product recommendations that help them strengthen differentiation and make smarter roadmap decisions.

You can also tailor the output by adding custom context or focus areas during battlecard generation, like specific features, products, or use cases

Agbaje Olajide

This is Great .
Removing the manual spreadsheet and screenshot grind sounds invaluable. Does CIx pull from sources like review sites and analyst reports, or mainly competitor blogs and PR?

Hi@olajiggy321! Yes, CIx automatically pulls and uses insights from a blend of public web data including websites, blogs, news, press releases, documentation, industry/analyst reports and user-generated content such as reviews and social media.

Teams can also plug in their own proprietary data, things like internal notes, sales decks, playbooks, call transcripts, and customer feedback, so the output reflects their internal knowledge, brand values, tone, and perspective.

We then apply CI best practices and proven templates to stitch all of these signals together into clear, actionable insights rather than raw links or screenshots.

Agbaje Olajide

@emresemercioglu 
Thanks for the detailed breakdown. Pulling from both public and proprietary data to shape the output is a strong differentiator.

It gave me a small, practical idea on how to communicate that blended data advantage more clearly to skeptical sales leaders. Something you could test on your own.

Best way to share it with you?