CIx by Signal Labs - Your AI copilot for competitive intelligence
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Meet CIx - AI copilot for competitive intelligence.
It automatically tracks competitor moves, summarizes updates, and builds actionable insights and battlecards your Sales, Marketing & Product teams will actually use.
No more tabs, screenshots, or manually rewriting docs.
Just real-time competitive intelligence, delivered instantly.


Replies
Loving the idea behind CIx. How customizable are the battlecards, and I see the value for sales, but what’s the value for Product teams?
Thanks@akifyaldir CIx generates different types of battlecards depending on what each team needs - they’re not one-size-fits-all. Today we support four battlecard types:
• GTM/Sales Enablement: Sales talk tracks, rebuttals, value props, pricing signals
• Marketing/Growth Enablement: Positioning, messaging, competitive angles, growth strategy
• Product Enablement: Feature comparison, UX analysis, roadmap signals, development insights
• Leadership Enablement: Executive-level trends, market shifts, strategic insights
For Product teams specifically, I’ve seen PMs use CIx to compare their own solutions against competitors, uncover feature gaps, and get feature or product recommendations that help them strengthen differentiation and make smarter roadmap decisions.
You can also tailor the output by adding custom context or focus areas during battlecard generation, like specific features, products, or use cases
This is Great .
Removing the manual spreadsheet and screenshot grind sounds invaluable. Does CIx pull from sources like review sites and analyst reports, or mainly competitor blogs and PR?
Hi@olajiggy321! Yes, CIx automatically pulls and uses insights from a blend of public web data including websites, blogs, news, press releases, documentation, industry/analyst reports and user-generated content such as reviews and social media.
Teams can also plug in their own proprietary data, things like internal notes, sales decks, playbooks, call transcripts, and customer feedback, so the output reflects their internal knowledge, brand values, tone, and perspective.
We then apply CI best practices and proven templates to stitch all of these signals together into clear, actionable insights rather than raw links or screenshots.
@emresemercioglu
Thanks for the detailed breakdown. Pulling from both public and proprietary data to shape the output is a strong differentiator.
It gave me a small, practical idea on how to communicate that blended data advantage more clearly to skeptical sales leaders. Something you could test on your own.
Best way to share it with you?