How do you activate inactive users for your chrome extensions?
My current situation is that my tool has been downloaded 157 times.
Let's say 120 times were installed uniquely.
And 32 times uninstalled.
There are 50 active users now.
And the remaining ~50 are probably hanging in the air – they have the tool installed but are not actively using it.
How do I get them to start using it?
(The problem is that I'm not currently tracking which users they are.)
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Half of that 50 probably aren't inactive, they opened it once, didn't finish anything, and left it installed because uninstalling is effort. That group needs the opposite fix from people who used it properly and drifted, and right now you can't tell them apart. So before any badge or email, log one event: did this install ever complete the thing the extension exists for. We had the same shape on our first screen, people scrolled, made nothing, and looked perfectly present in every metric we had.
minimalist phone: reduce your screentime
@asadmalik901 What should be my next steps?
@busmark_w_nika Ship one event this week. Fire activation_completed the first time someone finishes the core action, and store a last_used timestamp locally. That's an afternoon of work and it splits your 50 into never-started and drifted-away, which need completely different messages. Then leave it alone for two weeks and just watch what share of new installs ever hit that event, because if it's under 30 percent your problem is the first run, not reactivation, and any email you send before you know that is a guess.
Softorino 💻📲
The uninstalls aren't your problem, the silent 50 are, and without tracking your only lever is the extension itself. Two things that have worked for me: a small badge on the extension icon when there's an actual reason to come back (a new feature, not a nag), and making the first-open moment show one concrete win instead of a tour. And start logging last-active now, even a local timestamp is enough, you can't re-activate people you can't see.
minimalist phone: reduce your screentime
@yelyzaveta_kibets What the badge look like?