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Buy and sell everywhere with smart #hashtags.
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Boost - Buy and sell everywhere with smart #hashtags.

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Generate smart #hashtags for your products that anyone can text to buy in seconds. No websites, no apps, no checkouts.

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Great idea, saw this a few times as hackathon projects for all kind of networks - good to see it actually bcame reality :D
GREAT video.
are you open to partnerships of some sorts in Africa, specifically in Nigeria? You power the tech and work with a local payments startup to power payments/operations?
Maker
we are open to discussing anything. However, we are pretty committed to our Stripe partnership so there would have to be a really good reason to diverge from that. If you have specific thoughts feel free to e-mail me at
issue with using stripe in Nigeria is currency conversion - even though stripe let's you present charge currency in NGN, the local banks will charge customer card in USD and usually at stupid high rates. Also, merchant acceptance fees are highly regulated in the Nigerian market by the country's central bank. It's pegged at capped 1.5% of gross transaction value. Hence the need for a local payment processor to make this happen.
Maker
thanks for illuminating the local issues. Our system is built in such a way that it is extensible in that way, so it is possible. We are focused on US now at launch but with all the international interest we are hearing I am prioritizing this conversation internally.
I really love the idea of selling and buying through Hashtags. I would really love to see Boost grow. This is what I always wanted. Buy with a Hashtag. This is a major opportunity for eCommerce sites. Is it available worldwide? PS: The video is awesome.
Maker
Hi Mohit, thanks so much for your vote of confidence and interest. Currently, we're supporting US only, but we will be rolling out Canada and international very soon. Please follow us for more updates.
It follow the trend of IG brand usage growth and its presentation and idea seems really great. I'm looking forward to know more about the program for IG influencer (for the moment you can just send an email).
Maker
Hi Nicola, great question. Yes, that's definitely on our roadmap. Sellers will have the ability to generate variations of existing product #hashtags to be used by other influencers / ambassadors / sellers - enabling a new way to distribute your products and measure + compensate via conversion rather than impressions.
A sort of Affiliation Hashtag :) It would be great to increase the growth
Amazing idea. Very simplified way of buy/sell things. Hope more people will use Twitter because of Boost in upcoming days.
Maker
Thanks so much! Yes, our goal is to add value across the board.
Bravo! Been looking forward to this! As you're aware (#katch #cough) we're big fans of packing app functionality into hashtags and messaging. What platforms might we see beyond IG and Twitter?
Maker
. Short answer is ALL OF THEM. To be less dramatic, we are rolling out support for YouTube and Facebook in July and have a roadmap of all your favorite networks lined up after that. I'm sure we will be back here to announce them soon.
it looks awesome, i am already on the waiting list, i need to know about that stripe account in order to get paid, because i dont have one. you should work with more providers. either way congratulations
Maker
Hi Beto. Thanks - drop me a note with who you are using, we are always listening to feedback.
hello Jaime, i am currently using paypal, & a payment processor here in mexico that lets me receive visa, mc and amex. you should consider opening up more, not everyone has stripe
Maker
let's chat. Email me
Fantastic product video, well done guys, I completely understand the product, one question though: How does Boost know the difference between me wanting to buy a product and me just using a hashtag to show support?
Maker
Hi Greg, we work with the sellers to generate product specific hashtags. They are slightly different than normal as they are comprised of a prefix and a numerical suffix. A boost hashtag might look like #acme654 for example. We also check for pre-existing usage to make sure we don't generate something already in use.
Congrats on the launch! Great product and awesome site! I do have a few questions: are you concerned at all with the existing patent on this? who handles dispute resolution? does this / will this violate IG's Terms of Service?
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