Blaze 2.0 - AI marketer for SMBs complete w/ strategy, content, and ads
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Blaze 2.0 is the marketing solution for people who don't have time to do marketing. It learns your business, your audience, and your voice — then creates and manages your entire content strategy, automatically. Like having a full-time marketer on your team without the salary.
Replies
User in Sweden since 2025
I started with the original ”co-pilot” workspace (bought 18 months right away to commit in spring 2025). Then ”co-pilot” evolved to ”auto-pilot” and I got another workspace for a client I managed. I now had two workspaces of the Pioneer Plan. Recommend a third to another client. After having used Hootsuite ’back in the days’ (around 2014) I was super engaged with Blaze and loving it. A great upsell to my web clients. Some bumps along the way with language but support has always been super helpful and sorted most issues (there is no developing tech without issues).
So, got a fourth workspace and now it’s Starter Plan and I was ready to fly a couple of months ago with this new client - an event and catering company in Sweden - located in an old barn building. Long story short - the automation with AI in starter plan was going wild - it changed the building - creates dining in fantasy interiors and Swedish got mixed up. Again, support has been amazing - and Blaze brought back simple design (could edit on my own without using up credits) to enable change of design gone bananas 🤣 sorry, got to laugh a bit.
To sum up - I believe Blaze will manage to give us clients a superb platform because they listen to their customers. Sometimes I don’t tell support what’s gone wrong and then I know they miss out as they need the feedback.
I post to Instagram, Facebook, LinkedIn and have used blogs direct to Wordpress websites. The language is getting better but I have had to work a bit with each workspace to get the tone and all the language right. It I spend time with the platform it will pay me back eventually. It’s still in development. Good luck Blaze 🦸♀️
Blaze
@susanne_shi_ this is incredibly thoughtful — thank you for taking the time to share all of this.
Really appreciate you sticking with Blaze across multiple workspaces and clients, and calling out both what’s working and where things still need improvement. The language + tone feedback especially is something we’re continuing to invest in.
Also glad to hear the simple design updates helped bring things back under control there.
@alan_cassinelli you’re most welcome. Best from Sweden 🇸🇪 and we hope to grow Blaze over here!
The "learns your voice" part is what makes or breaks these tools. I built AI content generation for YouTube creators and the biggest lesson was that generic AI output gets ignored — users need to feel like the AI is an extension of them, not a replacement.
How long does the voice training take before the output feels natural? And does it handle multilingual content well? I run everything bilingual (Spanish/English) and most AI marketing tools completely fall apart outside English.
Blaze
@ytubviral Hey Javiar, great questions. In order to create great content, we first start with your business' goals, then choose a marketing strategy, and then within that strategy is a campaign around a specific theme. Before the content is created, we apply your brand voice and add any context from your brand kit that the AI needs to know. All of this ensures that you don't get a generic AI output.
The Learning Loop plays a part here too, after a few weeks it starts to learn what content resonates with your audience, and automatically adjusts the campaigns and topics based on performance.
As for bilingual support, right now you have to choose your output to be in one language. But I'll add that as a feature request for us to look into.
I encourage to to try 7-day free trial to check it out yourself!
Almost a year using the product. Love the autopilot for the platforms. Like any product it's got it's quirks but they respond to feedback and are working on fixing bugs and improving workflows. Branding is improving and almost at a point where I only need to review/adjust 40% of the generated content. But all to say far easier than trying to create all this content from zero. Happy customer!
Blaze
@kyle_seerins really appreciate this. Glad autopilot has been helpful, and great to hear branding is getting closer to where you want it. We’re continuing to push hard on reducing that review lift. Thanks for sticking with us!
User in Sweden since 2025
I started with the original ”co-pilot” workspace (bought 18 months right away to commit in spring 2025). Then ”co-pilot” evolved to ”auto-pilot” and I got another workspace for a client I managed. I now had two workspaces of the Pioneer Plan. Recommend a third to another client. After having used Hootsuite ’back in the days’ (around 2014) I was super engaged with Blaze and loving it. A great upsell to my web clients. Some bumps along the way with language but support has always been super helpful and sorted most issues (there is no developing tech without issues).
So, got a fourth workspace and now it’s Starter Plan and I was ready to fly a couple of months ago with this new client - an event and catering company in Sweden - located in an old barn building. Long story short - the automation with AI in starter plan was going wild - it changed the building - creates dining in fantasy interiors and Swedish got mixed up. Again, support has been amazing - and Blaze brought back simple design (could edit on my own without using up credits) to enable change of design gone bananas 🤣 sorry, got to laugh a bit.
To sum up - I believe Blaze will manage to give us clients a superb platform because they listen to their customers. Sometimes I don’t tell support what’s gone wrong and then I know they miss out as they need the feedback.
I post to Instagram, Facebook, LinkedIn and have used blogs direct to Wordpress websites. The language is getting better but I have had to work a bit with each workspace to get the tone and all the language right. It I spend time with the platform it will pay me back eventually. It’s still in development. Good luck
How well does it actually pick up brand voice from existing posts?
I saw someone mention it generated random colors even after connecting their Facebook account with a year of consistent branding.
BTW Congrats team 🎉
Blaze
@boyuan_deng1 we've solved this with 2.0. the AI does a first pass based off your website, and then you can go into the Brand Kit and update it to exactly what you want.
I have been using blaze for 4 months . Every week it improves. I post 3-4 times a day on facebook instagram tik tok YouTube linkin google business page plus 7 blogs a week for my website
Nothing comes close out there
Blaze
@armen_heroian that's what we are going for, glad you are loving it!
AppStruct
I really liked the video, good luck with the product, it sounds interesting
Blaze
@halev thanks so much!
Congrats, team! You said no templates how does Blaze ensure two competing pizza shops in the same city don't end up with identical content strategies?
Blaze
@imogen_wallace Every piece of content is customized to that business' brand kit (source materials, voice, assets, and preferences), but furthermore, each business can add or select multiple strategies in Blaze (and customize those too) so no two businesses will ever get the same content.
Looking forward to the version 2.0 very much. The previous version knocked my socks off. It made my life so much easier already.
Blaze
@christopher_sharp_pe_m_eng glad to hear it!
Congrats on the launch! Does the learning loop only pull from your connected platforms or can I manually tell Blaze this offline event got us 10 new customers so it learns from that too?
Blaze
@owen_shaw2 thanks! Only connected platforms right now. We are building other surface areas to collect data (like leads) so the Learning Loop will be able to have that too