What has been your craziest experience during product launches?
by•
I'll go first,
During the launch of @Bitgrain , I thought maybe some 10 20 people might upvote or it can be even lesser, Surprisingly it got featured and the numbers went up crazy! I got mails from people who loved the product. It was unexpected but loved it!
btw do see @Bitgrain : )
636 views
Replies
Ours was the opposite direction tbh. We'd been grinding on the product for months and expected at least some traction on launch day. Complete silence for the first 6 hours. Then a single comment from someone who actually worked in the exact use case we built for, and suddenly people started showing up.
That whole experience kind of broke my mental model of "you get out what you put in" with launches. Sometimes the right one person noticing matters more than everything else combined.
Ours was the opposite of unexpected success — we launched quietly 11 months ago, told nobody, and somehow still got 10 upvotes from complete strangers.
No plan, no outreach, no hunter. Just pushed the listing live at 2am IST and went to sleep.
Those 10 people who found us organically are still some of our most engaged users. Taught me that the product does matter — but so does showing up properly for your launch.
We're planning a proper re-launch in a few weeks. Not making the same mistake twice 😅
My craziest launch experience is probably happening right now. I launched ChessCombine and realized that building the product was only one part of the challenge. The launch itself is a completely different skill: writing clearly, explaining the value fast, finding the right audience, and staying active in the comments.
I expected the hard part to be the technology, but the real surprise is how much the launch depends on communication and community. Still learning it in real time 🙂