How we took our own LinkedIn from 740 to 8,056 followers

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Before offering this to anyone, we tested it on my own account. Here's what changed:

  • Headline: from "freelance content writer" to one clear promise for founders

  • Content: from generic topics to my own operator experience and client patterns

  • Formats: frameworks, opinion posts and visual systems that people save and share

  • Learning in public: every hook and format tested on my account before it goes into client work

Result: 8,056 followers, 356,221 impressions in 12 months (+423% year over year), and a 2,492-subscriber newsletter.

Full breakdown with screenshots:

What would you want to know about the process?

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