Vaibhav Yadav

We're early, and your feedback shapes what we build. Things we're considering:

• A self-serve version of our founder profile audit

• A LinkedIn positioning template founders can fill in themselves

• More video support for founders who prefer talking to writing

Which would you use? What's missing?

People ask how we write posts that sound like the founder. It starts with the interview. We ask things like:

• What's a decision you made that most people in your industry would disagree with?

• What do customers usually misunderstand before they buy from you?

• What's a mistake you made that taught you something you still use?

One good answer can become five posts. What question would you add?

Most LinkedIn agencies start with a content calendar. We start with a different question: who needs to trust you, and what must they know first?

• Ideas come from your stories and opinions, not templates.

• The work is done by operators with 8+ years across finance, tech and Web3, not generalist writers.

• We measure whether buyers, investors and partners understand you, not just likes.

Agree or disagree? Is posting volume what matters most on LinkedIn?