73% of this executive's reach came from people who didn't know him

One of our clients is a senior executive (name withheld under NDA). He grew from 2,937 to 7,348 followers, with 391K impressions.

The number we care about most: 73% of his reach came from outside his existing network. That's the difference between posting for people who already know you and becoming known to new people.

What made it work: a clear intellectual territory (retail strategy, consumer behaviour, leadership), consistent content, and a structured engagement approach around senior peers.

Founders: do you know how much of your LinkedIn reach comes from strangers?