Banded Collar Shirt v2.0 by Merit
You don’t need a collar to be professional.
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Alan Keegan

Banded Collar Shirt v2.0 by Merit - You don’t need a collar to be professional.

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You don’t want to choose between the “just walked out of my dorm room” or “1980s insurance salesman” look. We think banded collar shirts are the future of professional attire — and we’ve used rapid iteration, user testing, and clear versioning to get it right.

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Alan Keegan
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I’m Alan, one of the co-founders of Merit! We think the clothing industry has a top-down design problem that creates bad outcomes both in terms of product design, and reinforcing negative externalities. Our approach is to focus on very few designs, and iteratively improve on those designs based on user feedback. Our first (and currently only) product is the Banded Collar Shirt -- designed to let people of our generation dress professionally without wearing the uniform of previous generations’ work life. The Banded Collar Shirt v2.0 has been through more than ten sample iterations, with 3 different manufacturers, and 20 beta testers. Anyone who buys this product will get discounts on future versions of the same product, and can get cashback for leaving a review on our subreddit to help us improve on the next version. We hope you love this shirt! And stick around to help us make it even better...