B2B Homepage Roaster
Paste your homepage copy. Get a score. Stop guessing.
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Zero Hype

B2B Homepage Roaster - Paste your homepage copy. Get a score. Stop guessing.

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Most B2B homepages have the same problem. They sound busy but say nothing. The headline uses the word "solutions." The value prop could belong to any of twelve competitors. There is no ICP named anywhere. The CTA says "Get Started" and starts nothing. It is free. It takes about 30 seconds. The score will probably be uncomfortable. That is the point.

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Zero Hype
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I built this after auditing a lot of B2B homepages professionally. The pattern I kept seeing: the copy sounds polished, but it does not actually say anything. Headline: "We help businesses grow." ICP: nowhere. Social proof: one vague logo strip, no numbers. CTA: "Learn More." Every time I pointed this out to clients, the reaction was the same. Mild defensiveness, then recognition, then the question: "How bad is it, on a scale?" So I made a scale. Five categories, 20 points each. The scoring logic flags specific problems rather than giving vague letter grades. "Vague word in headline" lands differently than "B-minus." You can act on it. The tool is free and takes under a minute. No account, no form, no drip sequence. You paste the copy, you get the number, you decide what to do about it. I ran it against a few well-known SaaS homepages out of curiosity. Some scored lower than you would expect. I am not publishing those results, but the methodology holds up. If you score above 70: genuinely solid copy. If you score below 40: you have a diagnosis, not just a feeling. What score did your homepage get? Drop it in the comments.