I Stopped Losing Leads in Comments & Messages – Here’s the 4-Step Fix
I used to think “if someone really wants to buy, they’ll DM or click the link.”
But turns out I was bleeding leads right in the comment section.
Here’s what I learned after running social media for months (and fixing it):
1. Treat Comments as Micro-Conversations
Most brands just reply “Thanks!” or leave comments unanswered.
But every comment is a tiny window where trust is built (or lost).
Example: Someone asks, “Does this work for Shopify?”
If you reply quickly and with detail, you win them.
If you miss it, someone else’s product gets that sale.
2. Categorize Comments by Intent
This was a game-changer for me.
Leads: people asking about price, availability, and delivery.
Engagement: jokes, compliments, random chatter.
Support Issues: complaints or negative feedback.
Spam: obvious bots, scams, or trolls.
Once I started tagging them mentally, I knew which deserved priority replies.
3. Automate the Repetitive Stuff (But Stay Human)
Copy-pasting the same reply 20 times a day is exhausting — and slow.
I set up an automation that:
Flags potential leads
Auto-hides & deletes spam
Suggests quick replies so I can just tweak and hit send
Send DM to potential leads
Train once and use it for social media and website chatbot
It saves hours per week and makes sure nothing slips through.
4. Go Deep in the Replies
This is where most people stop, but it’s where the magic happens.
When someone asks a question, I reply — then I reply again when they follow up, and again if they ask more.
Reddit-style: a thread that keeps growing.
I’ve had threads turn into mini-consultations that ended in a sale because I stayed engaged.
I developed a tool called RepliBee to handle this at scale (it pulls in comments from 9 platforms — FB, IG, YT, TikTok, X, Website Chatbot, Whatsapp, etc.) and suggests smart replies so I don’t miss anything.
But even without software, just shifting to this approach doubled my engagement rate and caught leads I used to lose.
How do you guys manage comments across multiple platforms?
Are you still replying manually or using something to track them all in one place?
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