Assertion Hub Automated - Automated QA for your Analytics
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AssertionHub is an automated QA tool that continuously monitors your analytics implementation. It validates your tracking 24/7 and sends instant alerts if issues are found. Get daily validation reports and ensure data quality without writing code and no setup.
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Hi All, Ivan here, AssertionHub co-founder.
We built AssertionHub because we were tired of spending hours manually validating analytics implementations after every website release. Even with careful testing, tracking issues would slip through and go undetected for days—sometimes weeks.
The Problem
Manual analytics testing doesn't scale. Browser DevTools are fine for spot-checking, but they can't tell you when tracking breaks after deployment. Most teams discover issues only after noticing gaps in their reports or when conversion data looks wrong.
By then, you've already lost data you can't recover.
What AssertionHub Does
AssertionHub continuously monitors your analytics implementation and alerts you immediately when something breaks. Think of it as automated regression testing for your tracking layer.
Core Capabilities:
- Validates tracking events across GA4, GTM, Facebook Pixel, Google Ads, and other platforms
- Detects missing events, duplicate tracking, and malformed parameters
- Tests conversion paths and event sequences
- Monitors data layer consistency and cross-domain tracking
- Validates GDPR compliance and consent implementations
- Works with SPAs and dynamically loaded content
- Delivers real-time alerts via email or Slack when issues are detected
Setup & Requirements:
- No code changes or browser extensions needed
- 3-minute setup to start monitoring your first conversion funnel
- Define custom validation rules specific to your implementation
- Schedule automated tests or run them after deployments
Who It's For:
- Marketing teams who need reliable conversion tracking without constant manual checks
- Developers maintaining analytics across multiple environments
- Digital agencies managing tracking for multiple clients
- E-commerce teams validating purchase events and revenue tracking
- Anyone tired of debugging analytics issues reactively
Pricing:
Free trial available (no credit card required), then starting at 49€/month for the Starter plan.
We also offer a free Chrome debugger extension if you want to try our validation approach before committing to automated monitoring.
Learn more at assertionhub.com or connect with me on LinkedIn: https://www.linkedin.com/in/ivan...
Happy to answer questions about analytics testing, GA4 implementation challenges, or how we approach automated validation.