Assertion Hub

Assertion Hub

Automated QA for your Analytics

8 followers

Automated QA for your Analytics
Assertion Hub Automated gallery image
Assertion Hub Automated gallery image
Assertion Hub Automated gallery image
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Launch tags:Analytics•Marketing•Developer Tools
Launch Team
Anima - OnBrand Vibe Coding
Design-aware AI for modern product teams.
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What do you think? …

Ivan Maddaluno
Maker
📌

Hi All, Ivan here, AssertionHub co-founder.

We built AssertionHub because we were tired of spending hours manually validating analytics implementations after every website release. Even with careful testing, tracking issues would slip through and go undetected for days—sometimes weeks.

The Problem

Manual analytics testing doesn't scale. Browser DevTools are fine for spot-checking, but they can't tell you when tracking breaks after deployment. Most teams discover issues only after noticing gaps in their reports or when conversion data looks wrong.

By then, you've already lost data you can't recover.

What AssertionHub Does

AssertionHub continuously monitors your analytics implementation and alerts you immediately when something breaks. Think of it as automated regression testing for your tracking layer.

Core Capabilities:

- Validates tracking events across GA4, GTM, Facebook Pixel, Google Ads, and other platforms

- Detects missing events, duplicate tracking, and malformed parameters

- Tests conversion paths and event sequences

- Monitors data layer consistency and cross-domain tracking

- Validates GDPR compliance and consent implementations

- Works with SPAs and dynamically loaded content

- Delivers real-time alerts via email or Slack when issues are detected

Setup & Requirements:

- No code changes or browser extensions needed

- 3-minute setup to start monitoring your first conversion funnel

- Define custom validation rules specific to your implementation

- Schedule automated tests or run them after deployments

Who It's For:

- Marketing teams who need reliable conversion tracking without constant manual checks

- Developers maintaining analytics across multiple environments

- Digital agencies managing tracking for multiple clients

- E-commerce teams validating purchase events and revenue tracking

- Anyone tired of debugging analytics issues reactively

Pricing:

Free trial available (no credit card required), then starting at 49€/month for the Starter plan.

We also offer a free Chrome debugger extension if you want to try our validation approach before committing to automated monitoring.

Learn more at assertionhub.com or connect with me on LinkedIn: https://www.linkedin.com/in/ivan...

Happy to answer questions about analytics testing, GA4 implementation challenges, or how we approach automated validation.