The Science Based Playbook of Pricing - Boost your profits using the latest scientific discoveries

Hey Product Hunters! 👋 Pricing is one of the most profitable marketing levers out there. It’s also one of the least optimized. Most people use 30+ year old techniques or, worse, their ‘gut feeling’. That leaves plenty of money on the table. 🎓 Turning science into practical recommendations Last year, I launched Ariyh here on Product Hunt: A newsletter that summarizes the latest scientific studies into 3-min practical marketing recommendations. Since then, 9,058 marketers have joined and we’ve covered 120+ studies. You can check them all out here at no cost -> 3min practical insights 📘 Ariyh Playbooks The amount of recommendations can be overwhelming. So - by popular demand - I’ve started a series of Playbooks by area (e.g. Pricing, Ad creatives). This is the first one 🙌 Each Playbook takes the latest science on the topic and makes it even more actionable and to the point, with more examples, step-by-step tools, and research not covered in the newsletter. 📈 What’s in the Playbook of Pricing & Promotions 1) When to use rounded ($20), just-below ($19.99), or precise ($22.37) prices most profitably 2) 14 easy-to-apply techniques to boost sales of full-price or promoted products 3) Step-by-step guide to survey your audience to find your most profitable price point 📖 The Science You can analyze the research papers yourself in scientific journals such as the Journal of Marketing or Marketing Science (and should, if there’s one you’re deep diving into). But unless you are someone who reviews the 10,000+ marketing studies published each year, buys each one for $30+, and knows how to interpret academic research - you will have never heard of most of these techniques. The research papers in this Playbook alone would cost you $600+ Special launch price of only $18 for 48 hours. After that, it will go up 94% to $35. Apply it to your business and boost your revenue (if you don’t see a boost I’ll refund you). Hope you’ll love it, Thomas

This is exactly what I needed right now! Can't wait to try this out 😍 Congrats on growing Ariyh 🔥

I've been reading Ariyh for almost a year, and this playbook is exactly the kind you'd expect from @thomas_mckinlay1

I have enjoyed reading the Ariyh newsletter for almost a year now. The information that is provided is clear, to the point and easy to implement. I expect nothing less from the playbook, can’t wait to start using it!

Aside from the always relevant and useful advice from @patio11 that you should charge more (https://www.kalzumeus.com/2006/0...), I'm always interested in learning more about pricing. Instant buy.

Absolutely love Ariyh and all the valuable insights behind your newsletter, and now this playbook!!! Keep up the good work man!

Oh looks interesting! Was looking for a science-based way to price our products

Been loving the actionable insights and tips from Ariyh Newsletter, and this playbook just makes the life of a marketing specialist sooo much easier! 🙌 So excited to be using this in daily life! The best thing about it is how simple and clear it is. It isn't a book, it is a guide that gives you scientifically proven answers to your questions. Simple, to the point, easy to use and implement, and you don't need to spend time doing numerous A/B tests, as the options have already been tested for you. Amazing!

Amazing! Love how all of Ariyh's tips are super clear and actionable. No fluff. Can't wait to read the playbook.

I've been an Ariyh newsletter subscriber for over a year, and love your approach to deliver the scientific researches and actionable insights in a simple and engaging manner. Great job!