The First 100 - Proven framework for acquiring your first 100 customers

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Product development is one big science experiment - but there’s one thing that can be guaranteed: the more people interacting with your product, the more feedback you’ll get, and the closer you’ll get to building something they actually want. Our goal in this book is to help you develop an idea into a business, starting with your fist 100 customers

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Hi Ben! How did you compile this guide? What's your methodology behind it?
Nick, great question! We ran retrospectives on over a 100+ completed Roadmapping engagements in the past year understanding what went well. From there, I worked on laying out the findings with my editors to bring this to fruition. We had at least 5 iterations before this one we were distributing to our founders for feedback.

Ben Lee provides some great insights when it comes to product development. Would definitely recommend it to anyone who is looking to build a product.

Pros:

Great read

Cons:

none

Congrats on the launch Ben! Have you considered doing something a bit like what did for ? I thought it was a pretty clever way to let the user have a good idea of what to expect.
Thanks Guillaume! Looks awesome. Will definitely discuss with the team.
You're very welcome Ben, I figured that might help with conversion rates.
Congrats on the launch!
This is awesome ! Way more comprehensive than I expected
This is fantastic! Appreciate your hard work doing this
Thank you! 🙏
I LOVE the book. Lots of great content and NO mediocre content! The concentration of the best stuff!

Customers aren't going to fall head-over-heels over an inspiring mission statement or company goals. These are valuable, but not mission critical.

Pros:

There is some good information if you are looking for how to create a mission and purpose for your company

Cons:

There isn't any specific actionable advice to get your first 100 customers.