Building a Better Way to Find Postnatal Care in Kerala 🇮🇳

by•

Hi everyone! 👋

I'm Raihan, the founder of Ammayum Kunjum.

Over the past few months, I've been building a platform that helps families discover and compare postnatal care centers across Kerala.

The problem became obvious while talking to new parents:

  • There isn't a single place to compare postnatal care centers.

  • Information is scattered across WhatsApp, Google Maps, and Facebook.

  • Families often make expensive decisions with very little information.

  • Comparing rooms, facilities, pricing, and reviews is difficult.

So we built a platform where parents can:

  • Search postnatal care centers

  • Compare rooms and facilities

  • View photos and food menus

  • Read verified reviews

  • Contact centers directly

  • Book services more easily

We're also giving care providers a simple dashboard to manage their listings and reach more families digitally.

What I've learned

Building a healthcare marketplace has been much harder than building the software itself.

Some of the biggest challenges have been:

  • Verifying healthcare providers

  • Maintaining accurate information

  • Building trust with families

  • Balancing marketplace growth between parents and care providers

I'd love your feedback

If you've built a marketplace, healthcare product, or local discovery platform, I'd love to hear:

  • How did you solve the "cold start" problem?

  • What acquisition channels worked best?

  • Any advice for launching on Product Hunt?

Thanks for reading, and I'm happy to answer any questions about the product or the journey!

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