Building a Better Way to Find Postnatal Care in Kerala 🇮🇳
Hi everyone! 👋
I'm Raihan, the founder of Ammayum Kunjum.
Over the past few months, I've been building a platform that helps families discover and compare postnatal care centers across Kerala.
The problem became obvious while talking to new parents:
There isn't a single place to compare postnatal care centers.
Information is scattered across WhatsApp, Google Maps, and Facebook.
Families often make expensive decisions with very little information.
Comparing rooms, facilities, pricing, and reviews is difficult.
So we built a platform where parents can:
Search postnatal care centers
Compare rooms and facilities
View photos and food menus
Read verified reviews
Contact centers directly
Book services more easily
We're also giving care providers a simple dashboard to manage their listings and reach more families digitally.
What I've learned
Building a healthcare marketplace has been much harder than building the software itself.
Some of the biggest challenges have been:
Verifying healthcare providers
Maintaining accurate information
Building trust with families
Balancing marketplace growth between parents and care providers
I'd love your feedback
If you've built a marketplace, healthcare product, or local discovery platform, I'd love to hear:
How did you solve the "cold start" problem?
What acquisition channels worked best?
Any advice for launching on Product Hunt?
Thanks for reading, and I'm happy to answer any questions about the product or the journey!

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