Why I built another CRM, despite there being 900+ already

There are already hundreds of CRMs.

Some are excellent.

So I’ve spent quite a lot of time asking myself whether building another one was slightly ridiculous.

The thing I kept coming back to was this:

Most CRMs still expect the user to do too much of the operating.

Add the contact.

Update the record.

Remember the follow-up.

Find the segment.

Check what changed.

Work out who came back to the website.

Then decide what to do next.

I wanted to see what happens if you flip that around.

Instead of AI being a chatbot sitting beside the CRM, what if AI is underneath the product helping the CRM actually do more of the work?

That became AICRM.

You can talk or type to it, but that’s only one part of it.

It also enriches data, surfaces signals, highlights tasks and follow-ups, notices returning contacts and gives you a daily view of what probably needs your attention.

The idea actually goes back to 2023.

I then did what all efficient founders do:

Procrastinated for ages. 😂

At one point I was quoted £15k+ just for an MVP.

I originally trained as a developer, but there’s no way I could have built the current product alone without modern AI coding tools.

The more interesting part for me is that AI let me turn a lot of what I’ve learned from + years in marketing into actual product behaviour rather than just requirements written down for somebody else to interpret.

That’s probably the bit I’m most excited about.

AICRM launches on Product Hunt today, but I’m much more interested in what happens after launch day.

So I’d genuinely be interested to hear from people here:

What part of using a CRM still feels unnecessarily manual to you?

Because that’s really the problem I’m trying to attack.