TopazLabs Moves to Subscription-Only - Your Thoughts as Creators?

Hey folks 👋, recently, TopazLabs (well-known in the AI video/image enhancement space) announced they're shifting from lifetime licenses to subscriptions only. That's sparked a lot of chatter - some say subscriptions feel cheaper upfront, but many users feel it becomes more expensive long term, especially since canceling can be tricky and refunds are limited.

We're curious to hear what the Product Hunt community thinks about this shift:

As a user, do you prefer subscriptions or lifetime licenses? Do you see a difference between desktop apps vs. online/cloud apps? Why?

As an AI developer or maker, which pricing model makes you feel more confident investing in for the long term?

For context:

We build a competing product in this space and offer both 1-year subscriptions and lifetime licenses. Our vision is pretty simple - to help everyday users solve real video and image problems without locking them into a pricing model that doesn't fit. Seeing Topaz's move made us want to open up the conversation here.

Would love to hear your takes! 😊❤️