AI in Content Marketing Research Report - Discover which content people prefer—made by AI or by people

Get insights about the usage of AI in content marketing. We surveyed over 650 professionals to see which content they prefer—texts and images created by AI or by people. What made our research unique was that the surveyees weren’t aware AI was involved at all.

As a writer and content marketer, at first I was opposed to the idea of machine-generated texts and images. How can artificial intelligence create something that people would relate with? I’m still opposed to the concept to an extent – I believe that AI can’t come up with content that has a soul and a distinctive voice. But does that mean an audience can’t connect with and enjoy such content? 🤔 That’s what I asked myself and that’s what prompted our research. Turns out, people do like content created by AI, both texts and images! You’ll have to read our research report to learn how much they like it. All I can say is that we don’t need to fear or reject AI content entirely: you can use it in marketing and see great results. Do let me know in the comments if you’ve been successful in implementing AI in your marketing strategy! I’d be happy to chat. 💙

AI in Content Marketing Research Report - Discover which content people prefer—made by AI or by people

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