The Death of Google Docs Planning: How We Streamlined Product Roadmaps

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For decades, the standard procedure for initiating a new software project has remained unchanged: a product manager or team lead opens a blank document, schedules a series of alignment meetings, and spends weeks drafting a monolithic product requirements document (PRD). Once finalized, this static document is shared with stakeholders, converted into individual tickets in Jira or Linear, and utilized as the project’s source of truth.

This manual, document-centric approach is highly flawed. It suffers from a cognitive vulnerability known as the planning fallacy — a term coined by psychologists Daniel Kahneman and Amos Tversky in 1979. The planning fallacy describes our systematic tendency to underestimate the time, costs, and risks of future actions, while simultaneously overestimating the benefits.

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