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1d ago

Why is almost all sales automation startups are focused on lead gen tools?

Scroll through PH, X, or linkedin and it's the same story: another AI tool to find leads, another AI tool to scrape emails, another AI tool to write cold outreach at scale.

But lead gen is maybe 10% of what actually makes a sales org work. Nobody's really building for:

  • Follow-up sequencing that doesn't feel like a bot

  • Deal qualification and prioritization (who do I actually call today?)

  • Objection handling and call prep

  • Pipeline hygiene / CRM upkeep

  • Post-call summaries and next-step tracking

  • Custom deck.

  • Enterprise stakeholder management

  • Enablement and beyond.

It feels like the industry has already solved the "get more leads". Yet, reps will probably complain they don't have leads.

22h ago

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