I'm a solo founder building agent-media, which turns one app screenshot into a 10-second vertical ad. I'm curious how other makers handle this today: filming it yourself, paid creators, or skipping video altogether? Interested in what worked and what wasted time.

I'm testing hooks for app ads and keep seeing the first second decide everything. For those of you with an app: what do you show first, the pain, the phone, or a person reacting? And what has actually got you clicks? I'll share what I've seen in the replies.