Day 15 building AffiSpark
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Yesterday's lesson was: ask a smaller question earlier.
Today's lesson is: ask the right question for the right stage.
A generic feedback question creates generic feedback.
Pricing hesitation, setup friction, and activation failure are different problems.
But founders often ask all three users the same thing: “Any feedback?”
That gives you vague answers and more guessing after the fact.
So I added stage-aware anonymous prompts tied to the exact hesitation point.
My current rule: if two users are stuck at different steps, they should not get the same feedback question.
Founders: what changed once you stopped asking everyone the same feedback question?
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