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Hanna Strashynskaya

Cookies are out, Recognition is in: How's your visitor tracking changing?

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Hey PH 👋

With privacy rules tightening and third-party cookies fading into history, recognizing who visits your site is quickly becoming a whole new challenge. Some folks are jumping to first-party data, some swear by new tracking tech, and others feel like they’re flying blind.

How are you adapting?

  • Are you testing cookieless tracking - does it actually work for you?

  • Is personalization harder, or just different now?

  • Any creative hacks for knowing your visitors without crossing privacy lines?

  • What should a new-age analytics tool help you do, that Google Analytics might miss?

Would love to hear your experience - success stories, struggles, or new approaches. Let’s swap ideas and figure out together how to thrive in this cookieless world!

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Anna Yakovleva

For me, the key is that new-age analytics should focus less on raw tracking and more on building durable, privacy-friendly visitor identities that analytics tools often misses

Hanna Strashynskaya

@annayakovleva11 right! It is especially relevant for particular industries/domains.businesses who focuses on the quality side while working with the audience (like publishing, advertising, online media, etc...)