A to Z of Pricing and Monetisation - 1 stop destination for product, growth & marketing folks

Ask any product, marketing, or growth folks; they would say that pricing and monetisation are the most exciting problem statement to work on and if you are one among them; you would agree with me even without an iota of doubt. Right? Do you know? When I started working on the growth, pricing and monetisation problem at my previous organisation - Internshala (which is India's leading career tech platform); I hardly got any resources to learn about pricing and monetisation. It was scary :( I saw a program on Reforge but it was worth $1500. Hence, I started making notes on my own of my learnings and published them in the form of a blog series. The blogs were read by half a million people. I blitz scale the monetisation and growth at my previous organisation by learning from first principles and that gave me the confidence to convert my learnings and notes into an e-book. And it's here, eventually :) My e-book is divided into 3 parts. The first part covers - 5 pricing strategies, the second part covers 3 pricing models and the final part consists of 5 most common pricing psychology hacks. (Refer cover images to know more) You will also learn interesting case studies like these in my new e-book - ✔ Why is the biggest competition of Grammarly isn’t anyone else but Grammarly itself? ✔ How did LinkedIn and e-bay monetise themselves by using the power of data? ✔ How does booking.com create a scarcity effect? ✔ Why is freemium Spotify's biggest leverage? ✔ Why did Swiggy launch Super at a low price? ✔ Why did Netflix premium pricing fail in India? As India has produced 100+ unicorns in less than a decade; this e-book exclusively covers first hand pricing case studies of India's consumer tech space. If you are a tech/growth/marketing folk located outside of India, this e-book will be a great place to understand the consumer tech space of the world's fastest growing economy. In case of any doubt/query; please feel free to reach out to me here - https://twitter.com/venkyhq

Already reading it. Great job team!

Pricing and monetization is a very experimental sort of thing for a lot of early companies and products. This playbooks can be really handy for a lot of folks 🚀

This is such a great resource for product managers and growth folks. Thanks for giving me an opportunity for being the early adopter and reviewer of this product.

This is super helpful to take inspiration from when building monetization features 🔥

As mentioned, pricing and monetisation are the most exciting problems to work on. Also, it is a very tough nut to crack. The book is very comprehensive and will surely help you out with your pricing & monetization. Give it a shot. Thank me later! Thanks @venkatesh1 for creating this. You are a life saver. Cheers! 🚀

Looks interesting, it also covers some pricing case studies of SaaS companies?

Amazing work!