Two weeks ago, Zuckerberg launched Facebook Gaming, a streaming platform for creators. Streamers will be able to directly charge users for exclusive Fortnite #content, a direct shot at Amazon-owned Twitch. On Tuesday, they launched an extra feature-set built for live game shows like HQ Trivia directly on Facebook.

 

Just yesterday, Instagram launched IGTV, a new app dedicated to long-form videos. It's a mix of YouTube, Netflix, and China's Tik Tok, the #1 most downloaded app in the App Store globally.

 

If Snapchat wants to be the future of communication, Instagram is hoping to be the future of television:

 

🔴 You'll be able to subscribe to your favorite channels and creators directly inside Instagram or in the new IGTV app. Lele Pons, former Vine star King Bach, and Fortnite streamer Ninja have already signed up.

 

🕓 Videos are capped to one hour, just like really any TV show. Anybody can start their own channel.

 

🙅‍♂️ No ads... just yet. We don't expect this to last: just this week, auto-play video ads started to appear in Messenger.

 

Clearly Instagram has expanded beyond its initial photo-filter product, now reaching 1 BILLION users every month. What do you think about IGTV? Share your thoughts.