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An elegant new Coinbase competitor ✨
This newsletter was brought to you bySetappAn elegant new Coinbase competitor ✨
There's only one problem: too much consumer demand.
Coinbase has been the gateway for millions of mainstream consumers, attracting more users than Schwab. That's a lot of responsibility, and the growing pains have been evident (particularly during peak-demand). #servers
To help, an elegant new exchange launched on Product Hunt yesterday. CoinFalcon lets you buy and sell Bitcoin, Ethereum, and Litecoin with the same ease of use as Coinbase.
"CoinFalcon is one of the coolest UI to enter the crypto-world" – Jean
"UX designer here, and this product looks fantastic" – Callen
CoinFalcon also trades IOTA, breaking the fast food comparison between Coinbase’s BTC, ETH, and LTC offerings. 🍟💰
"I wonder how many people open the Coinbase app and think the different items are like 'regular, large, supersize' for the coins rather than 3 different blockchains and mining systems?" – asked Josh Elman.
"Friend asked me why Ether is not just called 'Mediumcoin' since he assumed ETH and LTC to be smaller denominations of Bitcoin" Mike Mahlkow confirmed, with anecdotal evidence. 🙃
📈 Mainstream Crypto
Bitcoin, Litecoin, CryptoKitties, Blockchains – these things can be confusing for anyone to interpret – let alone the 100k new crypto entrants Coinbase is onboarding every single day. Bringing crypto to the mainstream is what Coinbase Co-Founder and CEO Brian Armstrong views as the company's biggest risk and and responsibility:
"The biggest risk is that we don't make something a billion people want (and can understand + get value from). Digital currency is still way too complicated to use. Our goal with Coinbase is to go even farther on this spectrum. It should be as easy to use as Gmail, a smart phone, or ideally the telephone." – Brian Armstrong, on Product Hunt LIVE
For crypto to grow into the mainstream audience, an elegant ease of use is just the table stakes. It can't all fall on Coinbase.
"We have increased the size of our support team by 640% and launched phone support in September. We have also invested heavily in our infrastructure and have increased the number of transactions we are processing during peak hours by over 40x." – Brian Armstrong said, in an important "Please invest responsibly" message.
🎩 Elegant Crypto Products
Exchanges: Coinbase & CoinFalcon (check out Kraken, for comparison)
Products: Earn.com is a joy to use (and lets you earn money for replying to your emails, as well as answering Product Hunt questions ;)
Price Trackers: CryptoLadder, BitWorth, and Coindex.
Dashboard: CryptoMoney (CoinFalcon has a nice dashboard as well)
Hardware Wallet: Ledger Nano S is one of the best.
P.S. An early bitcoin investor just launched The Pineapple Fund and donated $86 million of bitcoins to charity. 🍍💸❤️
#1 on the list should not surprise you. Add your recommendation.
Grow your app with Setapp: revenue, users, & AI

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Setapp is trying to take it off your plate.
You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.
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Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.