The founders of ASYSTEM (pronounced “a system”) have a new term for men’s wellness. It’s called “betterment,” a descriptor they’re using to sell subscription-based skincare and vitamin supplement products. 👀

ASYSTEM just launched on the heels of a $4 million seed round from investors like Firstminute Capital, S8 Capital and PLG Ventures. They’re entering a crowded space, where multiple companies are competing to challenge our dated notions of what it means to be a guy. So far, we’ve seen launches from startups like Hims ($197 million raised), Ro ($176.1 million raised), Keeps ($22.8 million raised), Dadi ($7 million raised), all of which have made inroads to help men deal with “wellness” areas like hair loss, erectile dysfunction, sperm storage, etc.

“Hims is a fabulous company that makes men's wellness a priority for an affordable price. Honestly, I was skeptical at first, but with consistent use of their hair products and diet/ exercise, I was able to turn some balding around.” - Noel, on Hims

“Really excited to be an investor in Roman. There really hasn’t been any kind of trusted brand for men before. This is great example of a beautiful, needed services designed for the digital age.” - Alexis, on Roman

“What I like about Keeps is how easy the process is to find a right treatment.” - Dave, on Keeps

“Love this idea. It’s so hard to take charge of this otherwise — it can be confusing, expensive, embarrassing.” - Tom, on Dadi 

ASYSTEM’s product offerings are less taboo, a key differentiator for the startup.

The company’s vitamin supplement package promises improved “focus, stamina, energy, recovery, mood and sex drive,” and will run you $75 per month. For $45 per month, you can buy ASYSTEM’s 3-step skincare package. The “Total Body System” (both packages) will cost you $99 per month.

ASYSTEM’s founders, Josh Levine and Oliver Walsh, are both veterans in the lifestyle business; Josh is the former founder of Frame Denim and Oliver was formerly the CMO of Aritzia.

Would you try ASYSTEM? Tell us here.

Predictions! What will be a gig in the year 2034 that doesn't exist today? Share your thoughts here. 💬