Google Glass is...BACK

Raise your hand if you remember Google Glass? 🙋‍♀️

You probably do, since it came before Snapchat Spectacles, Microsoft HoloLens and Magic Leap One. It was also a notorious flop with consumers. But yesterday, Google took the hood off its newest version of Glass.

It turns out, Google Glass has been trucking along since it first launched in 2013, and shifted focus toward the the enterprise in 2017. Now, Google Glass is living on in warehouses, factory floors and hospitals to make workers more efficient and reduce errors on the job

What's new with Glass: The latest Glass has a more powerful processor, a better camera, faster charging, better battery life and a new AI engine. The latest version is also compatible with Smith safety glass frames — which admittedly make the glasses look a little more normal.

Google also moved Glass out of Alphabet's X 'moonshot factory' and into Google's AR/VR team.

Since Glass's initial launch in 2013, consumer-focused AR headsets still haven't become mainstream. The closest we've gotten is with Focals by North, which are Warby Parker-style smartglasses with a holographic display only you can see. 🕶

We’re eagerly waiting to see what Apple’s working on. 🤔

The new Google Glass

We asked 34 customers what Viktor does for them. Not one said chatbot.

They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.

It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.

One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.