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If presented with parallel price and quality on one of your go-to products, would you jump ship to support a sustainable brand?

That’s the bet Humance Connect CEO and maker Антон Соколовский is making, with a new platform online sellers can use to contribute 1% of each sale to planet-improving causes.

The unique thing about Humance’s UX is the way customers get updated about sustainability projects they’ve supported with their purchases, which can motivate them to return.

“Conversion rates during checkout increase by a remarkable 14%, driven by customers' interest in the unique and impactful experience,” says Соколовский. “Customer retention [rises to] 32%, as customers return to the store and make subsequent purchases to support the next project.”

For B2C companies who integrate Humance Connect from within the United States, the contributions made through the platform are also tax-deductible, so it’s really a win-win.

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