... when it comes to most apps? Tristan Harris has become famous for arguing that some of the most-used UI/UX is more than engaging it s addictive. And with anthropomorphized AI apps, that addiction gets bundled with a guilt trip. So, the question is: Where is the line between boosting engagement and deploying coercive design? Comment from Sanskar Yadav(@sanskarix): The line gets blurry when engagement becomes emotional exploitation. As someone building AI tools, this study is surely a wake ... ... call. There's a difference between creating sticky features and guilt-tripping