... idea - it s the positioning : Does someone landing on our page understand what the product is? Does the offer make sense? Does the pricing feel right? We use a paid research panel (Prolific, though there are others like Wynter, PickFu and Lyssna) to put the page in front of people who match our audience. They read it and answer a short questionnaire: What do you think this does? Do you understand it? Does the price seem fair? You pick ...