... Comment from Sai Tharun Kakirala(@sai_tharun_kakirala): This is one of the most honest marketing posts I've seen here. The "cost of living in Netherlands" going viral and converting into Starnus users is a perfect example of parasocial trust. You didn't sell anything you gave people a reason to be curious about you as a person. When they checked your profile and found a product, it felt like a discovery, not an ad. We've had similar ...