... demo environment, or is that mostly automated at this point? Comment from David Klassen(@david_klassen): amazing insight! Comment from Dmitry Zakharov(@dmitry_zakharov_ai): @zaczuo  Exactly this. "Book a demo" made sense when there was no alternative now it's just inherited friction nobody questioned. The split you're describing is where the whole category is heading. AI handles the moment of curiosity instantly, at scale, without burning rep time. Humans come in when there's real complexity ... ... words means a lot. Would love to show you what it looks like on a real funnel when you get a chance. Comment from Dima Ivanouski(@dzmitry_ivanouski): @dmitry_zakharov_ai , this pattern is exactly what we saw at PandaDoc