... like selling myself either, so I don't. What I do is write comparison pages between the competing products and mine, and put everything into ranking those. The people who land on them are already interested in a competitor, or already using one and unhappy with it. They read what each product does and what it costs, and if mine comes out as the reasonable choice, the conversion happens sooner or later. If you don't have much ... ... think "salesy" isn't really about word choice it's about whether you're answering something someone asked, or interrupting something they weren't asking about. Curious if others have found the line shifts once you have actual users vs